Elizabeth works as the Social Media Specialist with Creative Destruction Lab. Prior to joining the Lab, Elizabeth was involved in scaling the Canadian expansion of a pet care franchise. Through developing and implementing marketing strategies, the brand grew from 4 locations to 18 during her time there. She also served on the Board of Directors for a foundation that funds service dogs for Canadian veterans and first responders. In her spare time, she does professional pet photography and content creation for small businesses. Elizabeth has an Honours Bachelor of Science from University of Toronto, majoring in Psychology and minoring in Biology and Anthropology.