William Tunstall-Pedoe is the founder of Evi (formerly True Knowledge), the inventor of its technology and the CEO of the business for most of its history prior to acquisition by Amazon in 2012. The company has deep technology around understanding natural language and automatically answering questions on any topic. Following acquisition, the technology became an integral part of Amazon’s Alexa and William held a senior product role in the team that defined, built and launched Amazon Echo. His entrepeneurial journey in Evi lasted a full decade, seven years as a VC-backed start-up facing and solving numerous challenges and three+ as part of Amazon.
Since making the difficult decision to leave Amazon in February 2016, he has been actively helping other start-ups, with a particular focus on AI. A Cambridge University computer scientist, previous products include a commercial chess-playing program, the first and only software which can solve and explain cryptic crossword clues and the AI anagram-generating software which was used by Dan Brown to create the anagrams that appeared in the Da Vinci Code book and movie.