Paul Cubbon is the Leader of the Innovation & Entrepreneurship Group at the Sauder School of Business at the University of British Columbia. He has an industry background that includes ten years at Unilever, including a pioneering role in the development of a global innovation system. Since 2000, Paul has committed himself to designing innovative and applied learning experiences in marketing communication, digital marketing and technology entrepreneurship. In recent years, Paul has expanded these venture start-up programs across campus, and beyond credit courses to support science researchers in finding product-market fit and venture creation. Paul is the Leader and Academic Director of Creative Destruction Lab West, and proud to be partnering with Ajay and team on this important driver of technical innovation for the Canadian economy.