David Greenberg

President, D. Dave HealthCare Solutions and Lecturer, Department of Family and Community Medicine, University of Toronto

In addition to his Family Practice, David is currently on staff at St. Joseph’s Health Centre, and is a Lecturer in the Department of Family and Community Medicine at The University of Toronto. Dr. Greenberg was the Chief of Family and Community Medicine, and Chief of Emergency Medicine, and Chairman of Continuing Medical Education at Doctors Hospital, a community hospital which had taken a leadership role in the industry wide transition to a focus on Ambulatory care. David is also a member of the Ontario Anti-Infective review panel, a group that is trying to ensure antibiotics are used more appropriately in Ontario. He is the Chair or the Review Panel of The Men’s Health Guidelines for Family Medicine, distributed to over 25000 Family Doctors and Nurse Practitioners across Canada and in the UK , as well as having been involved as a GP advisor in the development of several other National Guideline programs.

Over almost 30 years David has been engaged by a number of pharmaceutical companies, “start-ups” and other health care related organizations in a variety of capacities. He has provided them with insights into the beliefs, values and behaviours of both consumers and physicians and has helped them apply these insights as part of due diligence and business planning as well as to develop highly effective, sales marketing and public relations strategies. He continues to act as a corporate and product spokesperson.

In 2003, Dr. Greenberg consolidated his consulting activities under the umbrella D. Dave HealthCare Solutions, a full-service health care related consulting practice. He brings to this project the values that guide his medical practice – accessibility, diligence and responsiveness, delivered with a candid, sensible, affable approach. D. Dave HealthCare Solutions allows Dr. Greenberg to partner with a wide variety of experts with whom he has developed close working relationships. This combination of “street knowledge” and project specific expertise ensures clients timely, practical solutions for all their health care related needs.