Darren Dahl is Professor of Marketing and Behavioural Science and the B.C. Council Innovation Professor at the University of British Columbia Sauder School of Business. He is also the Senior Associate Dean, Faculty and the Director of the Robert H. Lee Graduate School. In addition, he is currently editor-in-chief of the Journal of Consumer Research. He has won awards for both his research (UBC Sauder School Senior Research Award, UBC Killam Research Award) and his teaching (3M Teaching Fellow, Economist Business Professor of the Year) efforts.
He has been an invited speaker at numerous universities including Harvard, Yale, and Wharton among others. He has also been a visiting professor at Stanford, Columbia University and Hong Kong University of Science and Technology. He received his Ph.D. from the UBC Sauder School of Business.