Amielle Lake is a passionate entrepreneur and writer. She founded Tagga Media Inc., a customer data platform designed to help large brands better understand their customers. In 2017, Tagga was successfully acquired by Campaign Monitor. During Amielle’s tenure at Tagga, she held roles across the executive bench including being the CEO and founder, then Chief Revenue Officer, investor, and board member.
Prior to founding Tagga, Amielle held a range of executive marketing and corporate development roles across the software, financial services, and mining market sectors. She currently advises a number of startups lead by female entrepreneurs and is in the process of launching a women’s co-investment group. Amielle is also an author. Published by Palgrave MacMillan, her book titled, The Elephant Hunters, is about how social interactions determine outcomes in the financial world.