Liz has over 20 years experience in consulting and has spent the last 14 years building and running innovative businesses that focus primarily on the digital interaction between business and consumers. She currently advises a number of global clients including Facebook, O2, the BBC, and Suncorp, helping them to develop and future-proof their digital products and services. Her career has spanned multiple disciplines including consultancy, digital media, customer service design and strategic marketing.
After twelve years with Barclays, Liz moved to the Systems Integrator company Logica, heading up their Sales and Marketing and the development and running of their international CRM business, after which she has founded several companies, including a mobile CRM company, Zishi, and Digital Public, a public sector consultancy developing a consumer-centric digital media service for government.
Liz is now the co-founder and CEO of Ctrl-Shift, a specialist advisory and venture building business helping organisations to grow and innovate in the digital economy.
Throughout her career Liz has worked both in and for large corporates and has developed deep skills and strong networks across private, public and the third sector. Since the beginning of her career Liz has worked at the disruptive edge, where business, technology and consumers meet. She brings deep and strong experience in the impact of business models and operating environments of the shifting landscape of consumers, digital, trust and value.