Karan Arora currently serves as Chief Commercial Digital Officer, Global Vice President at AstraZeneca.
In his role, he is responsible for the commercial organizations’ agile/digital transformation. Including use of next-generation omnichannel digital marketing capabilities (i.e., advanced analytics, AI/Automation, personalization of digital experiences) across Therapeutic Areas/Markets to drive commercial upside and operational efficiencies and Digital health initiatives across patients, providers, and payers to increase value across the ecosystem (i.e., clinical disease management, reduction in healthcare costs, improved clinical patient outcomes). In the past, he worked at Abbott, Hospira (now Pfizer), Novartis, McKinsey & Company, and Capgemini.
He is actively involved as an angel investor, advising startup teams in the healthcare/technology space, and sits on the leadership committee of Chicago life Sciences Consortium. He is an industry expert in digital health (speaks at various conferences, published articles), digital marketing (recognized as one of the “”40 under 40″” leading marketers in the industry by Brand-Innovators in 2015 and 2017), and digital product/services commercialization.