Alex is Fellow in Management Practice at Saïd Business School, and co-director of the Oxford Diploma in Artificial Intelligence for Business. Commercially, Alex has created and grown several media companies and has been shortlisted six times as Entrepreneur of the Year. Between 1998 and 2011 he co-founded, and ran as CEO, the media group Ten Alps (now Zinc Media) with Bob Geldof – producing hundreds of programmes for UK and international broadcasters, as well as substantial digital, published and branded content output, including the UK government’s Teachers TV project. From 2012-17 he was Managing Director of TV and digital production business Endemol Shine North (now Workerbee). He has worked directly for BBC, ITV, Channel 4 and PEOPLE Magazine, and for hundreds of commercial clients and broadcasters via his production companies. He is a voting member at BAFTA.